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PetBuy
E-commerce website REDESIGN
ROLE
UX/UI
WHAT
Redesign of
e-commerce site
WHEN
2023
Let’s begin with UX
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THE PROBLEM
“Petbuy״ is an e-commerce platform specializing in a wide variety of pet products. It focuses on personalized matching between products and pets.
GOALS
What is the website for?
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Present a variety of products for different pets.
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Create personalized matches between pet owners and products.
USER SURVEYS
(70 people responded, 3 interviews)
dissatisfied because their pet disliked the product.
delay orders due to site confusion.
avoid online orders due to their regular supplier.
BENCHMARK RESEARCH
It’s all about inspiration
To make the right decisions, I researched 3 apps
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Additional information
Hierarchy in the menu
Recommendations
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Good Text Size
Clear navigation bar
CTA buttons
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Sale category
Sort & filter
Unorganized nav bar
PROBLEMS & SOLUTIONS
Issues I Found on the Website
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Moving on to UI
PET MATCHING PROCESS
Option to match products for the customer's pet based on relevant questions
Users find recommended products through an AI-based feature
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SORT & FILTER
After the search, you can refine it further and filter the results
The filtering is done by selecting the type of food, company type, and more specific adjustments for the animal
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PURCHASING PROCESS
During purchase, you can order a sample and get product suitability info for the pet.
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